Health care marketing. University course for 1st year students in Carol Davila University of Medicine and Pharmacy - Lorin Victor Purcarea

Structura pe capitole:

1. THE HEALTH CONCEPT AND THE HEALTH SYSTEM
2. THE CONCEPT OF MARKETING IN HEALTH CARE SERVICES
3. THE CONCEPT OF HEALTH CARE SERVICES
4. HEALTH CARE MARKETING RESEARCH
5. POLICIES & STRATEGIES IN HEALTH CARE SERVICES
6. THE FUNDAMENTALS OF HEALTH CARE SOCIAL MARKETING
 

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