Health Care Marketing, Multiple choice tests and control questions for 1st year students 2nd Edition - Victor Lorin Purcarea

Structura pe capitole:

1. THE CONCEPT OF HEALTH AND THE HEALTH CARE SYSTEM

2. MARKETING CONCEPT

3. HEALTH CARE MARKETING

4. DATA IN MARKETING. DATA IN HEALTH CARE MARKETING

5. PRODUCT POLICY IN HEALTH CARE ORGANISATIONS

6. PRICE POLICY IN HEALTH CARE ORGANISATIONS

7. DISTRIBUTION POLICY IN HEALTH CARE ORGANISATIONS

8. PROMOTION POLICY IN HEALTH CARE ORGANISATIONS

9. PERSONNEL POLICY IN HEALTH CARE ORGANISATIONS

10. ONLINE MARKETING IN HEALTH CARE SERVICES

11. HEALTH CARE SOCIAL MARKETING

12. EXPERIENTIAL MARKETING AND ELECTRONIC WORD-OF-MOUTH (e-WOM) IN HEALTH CARE SERVICES

13. NEUROMARKETING IN HEALTH CARE SERVICES

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