A Cognitive Approach to Business Communication - Vasiloaia Mihaela

CONTENTS  

Chapter I

1.      An Overview of Cognitive Linguistics

1. 1.   Cognitive Domains in Language  

Chapter II

2.      Metaphors Business Communication Lives By

2. 1.   A Cognitive Review

2. 2.   Metaphorical Models in Business Communication

2. 2. 1.        The Medical Metaphorical Model in Business Communication 

2. 2. 2.        The Game Metaphorical Model in Business Communication 

 Chapter III

3.      Metonymy in Business Communication

3. 1.   Defining Metonymy 

3. 2.   Metonymy in Business Organisations 

Bibliography